
But when we consider where Facebook ads fall in the sales funnel and compare them to similar marketing efforts (mainly category-head search terms), they deliver similar performance, fuel other channels (drive long-tail search and comparison-shopping queries), and are one of our best marketing channels for driving new customers. About 99 percent of that spend has gone toward direct-response ads driving traffic to . If we were to look at Facebook ads on their own, a 3.5 ROI is not sustainable and is well below our overall direct-marketing program’s ROI expectations. We’ve spent about $10 million over the past two years at about a 3.5:1 ROI. Optimizing for engagement, we track the type of content that prompts the most likes, comments and shares.įacebook ads work for us. Ob Instagram, Facebook oder YouTube: Bei uns knnen Sie echte Likes und Follower kaufen und Ihr Business einfach und schnell auf die Erfolgsspur bringen und. The tool I mentioned above helps us discover the not-so-obvious audiences - like how Zappos fans are also commonly fans of Real Simple magazine or Jamie Oliver’s Food Revolutionįan-page insights inform our content strategy.

It is likely that we’d reach a similarly effective audience targeting fans of Trader Joe’s. Many people know about the marketing benefits from social media profiles like facebook.


There are the obvious ones where we are finding success targeting fans of Whole Foods. Social media profiles is becoming more and more important day by day. How do you use data to inform your marketing?įan-page-user-overlap data helps us branch out from successful audiences we target with ads. use Facebook first, we are providing over 10 facebook services but Facebook comments and custom comments are special for your Facebook marketing, please place.
